Capital Structure and Product Market Strategy

Chong-en Bai

And  Shan Li

This paper develops a general framework to analyze the relationship 
between a firm's capital structure and its product market strategy and presents a taxonomy of whether debt makes a firm {\it tough} or {\it soft} in product market competition and how strategic considerations affect the leverage of a firm based on the nature of the firm's agency problem and the characteristics of the product market. We then offer a unified picture of the related literature and point out some unexplored linkages between capital structure and product market strategies. Finally, we discuss the empirical implications of our theoretical results.

Key Words: Capital structure; Agency; Oligopoly; Competition.
JEL Classification Numbers: L13, G32.